Once it is determined that the Right of Publicity is enforceable, one of the best outlets for these rights is to license them to suitable third-parties in an advertising and merchandise context. Be advised, however, that the licensing business is at times disorienting and one would not want to operate in a licensing negotiation context without knowledgeable, experienced assistance. There are agencies that operate in the licensing arena who can assist.
Feel free to contact Luminary Group LLC if you are interested in its services. http://www.LuminaryGroup.com