Expert Witness Valuations
You may be leading or defending a Right of Publicity case, but what’s it worth? A critical component in Right of Publicity licensing or litigation concerns valuation. If an association with a personality is desired, how does one determine what represents a fair licensing arrangement? The licensing business is secretive in nature. In a litigation context, how does one determine the valuation? A qualified Right of Publicity expert witness can perform a critical function, and much-needed perspective, to the matter.
The creator of this site has served as an expert witness for plaintiffs and defendants alike on many occasions, in relation to some of the most visible matters of recent times. A few such matters involved valuing certain rights pertaining to Prince in relation to his Estate, as well as claims involving Uma Thurman, Nikki Sixx, Drake, 50 Cent, Coach John Wooden, Oscar de la Hoya, Shaun White, and the Ramones.
The site’s creator has worked with hundreds of intellectual property owners, from living and deceased celebrities from the sports, historical, political and acting arenas, as well as brands, sports leagues, sponsors, and others. He has dealt with thousands of companies throughout the world, in relation to almost every kind of advertising campaign, sponsorship, promotion, or consumer goods imaginable. As such, his experience and perspective provide a rare but critical asset for an expert to possess: credibility.
Feel free to contact Jonathan Faber via Luminary Group to discuss your consulting or expert witness needs.