Licensing the Right of Publicity involves a grant of authority from the rightsowner, who elects to grant defined permission for the relevant Right of Publicity to be used in an advertising or a merchandise context. The licensing business can be disorienting. It is advisable to have knowledgeable, experienced assistance in a Right of Publicity licensing matter. There are agencies that operate in the licensing arena who can assist. Contact Luminary Group LLC if interested in its services.