The leading online Right of Publicity resource.

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The Right of Publicity is a state-based interest which continues to evolve through case law and legislation. The Right of Publicity consistently demonstrates the critical role it fulfills, providing recourse for infringement and structure for licensing of living and deceased personalities, estate tax, and infringement valuations, as well as a blueprint for emerging technology concerning AI, NFTs, deep fakes, and NIL. Even though recognition varies from state to state, the Right of Publicity is not indecipherable. Though often misunderstood or misrepresented, one can discern consistency and policy underpinnings in the Right of Publicity. Similarly, with a qualified valuation expert witness, the Right of Publicity can be valued accurately. provides news, Right of Publicity statutes, landmark cases, and other information, often with the perspective of someone who has represented notable rights owners for decades and has served as an expert witness in significant Right of Publicity disputes and valuations.  The author teaches this subject matter, lectures and publishes with regularity, and has participated in legislative activity throughout the United States.  If you need a valuation, expert witness or a licensing consultant concerning Right of Publicity infringement, appropriation, estate tax, business transfer or acquisition, or industry customs and practices, see Luminary Group LLC.

Thank you for visiting  This site is for educational purposes and general information only.  While effort is made to maintain the accuracy of the information on this site, accuracy is not guaranteed and is not a substitute for your own research and consultation with a qualified attorney in the appropriate jurisdiction.  This site was created and is provided as an educational tool for teaching purposes, and as a courtesy and overview of a complex legal doctrine.  This site does not constitute legal advice. It is strongly recommended that legal representation be secured when dealing with any Right of Publicity matter.

© 2024

About the Author

J. Faber is the Founder, Managing Partner and General Counsel of Luminary Group LLC, a licensing and consulting agency representing iconic personalities, including Babe Ruth, Vince Lombardi, Jesse Owens, Major Taylor, Coach John Wooden and others. Follow him on Twitter at @FaberLaw.

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If you have a question or are seeking a Right of Publicity valuation expert witness, feel free to contact the author through Luminary Group LLC. If a question is submitted, you understand a response is not guaranteed, and you agree that any response will not constitute legal advice, and will not create an attorney-client relationship.

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