The leading online Right of Publicity resource.

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The Right of Publicity, or its current reference “NIL” (name, image, likeness), continues to evolve through case law and legislation. The Right of Publicity also consistently demonstrates the critical role it plays, including hot-topic areas regarding NIL legislation for collegiate athletes, deep fakes, NFTs, and estate tax valuations. The Right of Publicity is often misunderstood, in part because recognition of the Right of Publicity varies in some respects from state to state and country to country.   This does not mean the Right of Publicity is indecipherable.  With effort, one can discern consistency and critical policy underpinnings in the Right of Publicity. Similarly, with a qualified valuation expert witness, the Right of Publicity can be accurately valued. is designed to provide resources and insight to an important legal doctrine.

A visitor to will find Right of Publicity news, Right of Publicity statutes in the U.S., landmark cases, and related information, often with perspective of someone who has represented notable rights owners for decades and has served as Right of Publicity expert witness in some of the more significant Right of Publicity disputes and valuations of recent years.  The author teaches this subject matter at the law school level and at conferences throughout the United States, and has participated in legislative activity throughout the United States.  If you need a valuation expert witness or a licensing consultant concerning Right of Publicity, appropriation, estate tax, business transfer or acquisition, or industry customs and practices, see Luminary Group LLC for contact info.

Thank you for visiting  This site is for general information only.  While effort is made to maintain the accuracy of the information on this site, accuracy and currency is not guaranteed and is not a substitute for your own research and consultation with an attorney.  This site is provided as a courtesy, convenience, and overview of a complex legal doctrine.  This site and the information it provides does not constitute legal advice. It is strongly recommended that specific, qualified legal representation be secured when dealing with any actual Right of Publicity matter.

© 2022 Jonathan Faber

About the Author

Jonathan Faber is the creator and professor of the first law school course in the country dedicated entirely to the Right of Publicity and is the founder of Luminary Group LLC, a licensing and consulting agency that specializes in representing brands and personalities.

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