While they may have been using Silver Cross’ brand of stroller, they did not consent to use of their image in an advertising campaign. Suffice it to say, that would cost a lot more than just the price of the stroller. Without assuming Silver Cross made this error, I have often found that businesses will advertise based on the “truth” that a notable personality shopped at a certain store, stayed at a particular hotel, or had a preference for certain brands. If patronizing a particular business was all it took for that business to have a right to “truthfully” advertise that notable personality’s preferences, then the licensing business, not to mention the law, would be very different indeed. Here’s a link to the story announcing the $5M suit.