FTC endorsement guide

Here is a link to an article addressing the FTC’s guidelines for celebrity endorsements in the online and social media environment.  Social media in particular brings a host of unique issues.  The article on this link could be a useful reference:  https://www.lexology.com/library/detail.aspx?g=34a6631e-563d-4546-bcbd-0c8c15f4ad07&utm_source=lexology+daily+newsfeed&utm_medium=html+email+-+body+-+general+section&utm_campaign=lexology+subscriber+daily+feed&utm_content=lexology+daily+newsfeed+2019-05-13&utm_term=