Fox settles with Muhammad Ali Enterprises

The $30 million lawsuit filed by Muhammad Ali Enterprises against Fox, for a three minute promo ad that ran in advance of the 2017 Super Bowl.  While Fox felt that the spot was protected, the problem with that theory is the spot had all of the hallmarks of an advertisement, and functioned as an advertisement over all else.  Such uses are the kind the right of publicity is designed to address.  And while a settlement is not a judicial interpretation, the fact that it settled would seem to confirm that Fox overstepped the bounds in this instance.  Here’s a link to a prior entry when the suit was still pending:  Muhammad Ali Ent. files $30M suit over Super Bowl ad