Lingerie company launches ad campaign featuring Princess Diana lookalike on anniversary of Diana’s death

On the anniversary of the death of the People’s Princess, lingerie company Jealousy International has launched an ad campaign featuring a Diana, Princess of Wales look alike.  In a CNN story, commentator states that there is nothing anyone can do when it occurs posthumously.  Michael Jackson and James Dean are referenced as examples who have no rights or basis to object to commercial infringement.  As any reader of this website knows, the rights of a deceased personality (such as those named) are generally going to be enforceable against commercial exploitation and appropriation.  Here is a link to the CNN story:

http://www.cnn.com/video/#/video/world/2010/09/05/bilchik.princess.di.lingerie.cnn?hpt=T2