60 Minutes “A Living For the Dead” updated segment includes Luminary Group

The Right of Publicity was part of 60 Minutes’ season premier episode on Sunday, September 27, 2009, in a segment captioned “A Living For The Dead” which, in updated segments, included reference to Luminary Group and the celebrity clients it represents.  I’ve been contacted concerning inaccuracies that the story conveyed.  Mostly missing from the story was the idea that representing deceased personalities, in conjunction with the heirs of those personalities, involves an effort to protect and further the legacy of that person, and in many cases the causes which were important to him or her.  It isn’t just about money, as the angle of the story seemed to emphasize.  There were a few missed opportunities to enlighten the public of the importance of the right of publicity and the work that at least some put into representing departed legends.  Here is a link to the CBS story:  http://www.cbsnews.com/video/watch/?id=5345034n