Mel Gibson and Miel Gibson honey

I’ve seen some commentary on Mel Gibson’s issuance of a letter to the person behind a Chilean honey branded “Miel Gibson.”  Here’s a link to more coverage of the story:  https://www.abc.net.au/news/2020-08-15/mel-gibson-threatens-to-sue-chilean-honey-maker-over-image-use/12562438

To date, the developments consist of a letter being issued.  No lawsuit has been filed.  The letter seems to indicate a willingness for the Chilean business person to continue to some extent, but requests his image be removed.  Reportedly, after the recipient shared the letter online, her social media grew “exponentially.”

There’s no question that the product name and packaging ties to Mel Gibson.  For those who don’t like the contents of or even issuance of the letter, I would ask “what would you advise be done?”