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Benetton’s “unhate” campaign could be more than just a publicity stunt

December 7, 2011 No Comments »
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Benetton has recently issued an advertising campaign featuring images of President Obama digitally altered to appear as though he is kissing Venezuelan leader Hugo Chavez, and in another spot, Chinese President Hu Jintao.

Benetton euphemistically calls it “an invitation” to “combat the culture of hatred.”  It still remains an advertisement.

The White House issued the following statement in response to Benetton’s ad:  “The White House has a longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes.”  Sounds like someone at the White House may have a functional awareness of the Right of Publicity.

Here’s a link to more details on the advertising campaign:  http://digitaljournal.com/article/314625


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