The private equity firm that purchased a controlling share in the intellectual property rights pertaining to Bob Marley is predicting that gross revenue associated with Bob Marley could surpass $1 billion by 2012.
The revenue predictions are based on pending deals featuring Bob Marley in the electronics, video game, beverage and skin care product categories. It also is interesting to note that this firm, Hilco Consumer Capital, has also announced its first-phase plan to crack down on unauthorized uses of Bob Marley’s name, image and likeness. In a down economy, pursuit of unauthorized uses coupled with the potential of litigation can be an effective supplement to the accounts receivable column.
If the estimates ring true, the reported acquisition price of $20 million will prove to have been a good investment. Here is a link to the story: